How to design a logo


A logo is a visual mark/symbol representing a business, brand, company, organization or another entity. It can identify and distinguish a brand from that of competitors. It comprises unique colors, shapes, and fonts that help showcase a business’s identity and values.

Tips on designing a logo

Designing a logo should help embody a brand’s spirit, essence, and values. Doing it right is important because it helps the brand grow. Doing it wrong can cause problems. Hence, let us follow the steps below to create a top-class logo encompassing the true essence of logo design:

  • Understanding the brand.
  • Brainstorming terms and words describing it.
  • Sketching ideas.
  • Testing the sketches with the buyer persona.
  • Refining it.
  • Developing the logo’s layout.
  • Deciding on colors.
  • Selecting the font.
  • Ensuring scalability.

Understanding the brand

Understanding the brand is an important step. Before opening a design software, pinpoint the brand’s story and the specific values to be synthesized. Even emotions should be synthesized in the logo. The process involves exploring the following factors:

  • Buyer personas.
  • Target audience.
  • How should the audience feel when perceiving the logo?

Brainstorming terms and words describing it

Tools like online thesauruses help discover words and their synonyms. They help describe the brand’s main theme. Choosing five to ten words that best describe the brand’s values can be used in guiding the logo design.

Sketching ideas

Creating some rough sketches is helpful. Brand story and keywords can help guide the logo design cost and the initial ideas. These ideas are the first drafts. The important thing is to let the ideas flow onto paper and other software. They can be later compiled into a proper form.

Here are some tips to keep in mind when sketching concepts for the logo:

  • The logo’s shape should be kept simple. 
  • There is no need to use any popular artwork from clip art.
  • Avoid using generic symbols like stars, globes, or similar icons that people can identify quickly from other places.
  • Logo designers should be discreet about using color. They should consider all color trends of modern times plus popular colors in the industry.
  • The general rule of thumb states that logos should not have more than three colors. They are selecting a color or group of colors that can help companies stand out from the rest works. There is no need to use more than three colors.

Testing the sketches with a buyer persona 

Now that logo designers have the needed sketches, they should go with the one that speaks to them the most. They should make some effort to reflect on their brainstorming sessions. They should make a brand story and visualize their thoughts.

Refining It

They should refine the sketches to create a deep, relatable, and meaningful logo. This should tie to the brand’s core values.

Developing the logo’s layout

Designers who have been working on paper up until now can bring it to digital media. That’s right, it is now time to make the design digital. Developing the logo’s layout is a wise step. It helps define how individual elements of each logo are organized and positioned compared to each other.

Proper alignment of the logo is key here. The logo may not need perfect symmetry but it should be visually balanced. The whitespace present between the logo’s elements is the design’s savior. This is where logo designers should strive for a balanced and crisp logo with everything in the right place. If the design is great in black and white, the logo is well-balanced.

Deciding on colors

The color palette chosen for the logo says a lot about the brand. The color blue communicates maturity, reliability, and trust. Red shows excitement, passion, and of course, danger.  This also helps carefully consider the brand story and keywords brainstormed earlier.

Selecting the Font

Now is a good time to combine the logo’s text with imagery. The typeface the text will carry will be considered. It will help the logo stand out. Those who decide on either a lettermark, wordmark, or both in comparison to a symbol should use a crucial font. The font will help them stand out.

Ensuring Scalability

Professionals from a logo design company Dubai explain that logos represent the company on multiple platforms. Print, website, hoardings, etc. the logos go on all these places. They even represent it on the internet.

The logo should be scalable. It can help it be enlarged without pixelation and can be shrunk without issues.


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