RED BULL ENERGY DRINK
Red Bull is an energy drink. It was first introduced by an Austrian company Red Bull GmbH. It is the most popular energy drink brand worldwide by 2020, with a market share of 49%. Nowadays, it is the third most popular brand of soft and energy drinks. Since 1987, it has sold up to 100 billion cans worldwide.
It was mostly sold in 2023 over 12 billion cans. It is one of the drinks that Sportsmen and Athletes most appreciate. It is used to increase body performance to do any work in any condition. Some athletes use this to gain energy before their performance on the ground. Red Bull was originally available in a slim and tall silver-blue can named Red Bull Energy Drink. It has many different variants.
HISTORY:
Red Bull was derived from a drink named Krating Daeng, which originated in Thailand by a pharmacist Chaleo Yoovidhya in 1967. This drink was popular among truck drivers and laborers in Thailand. In 1982, during a business visit, Dietrich Mateschitz met Yoovidhya. He took a drink from Yoovidhya. After drinking it, he claimed that it has cured his jet lag. Mateschitz seeks to create a partnership with Yoovidhya.
He decided to formulate a drink that would meet the tastes of Westerners, such as a carbonating drink. They each invested 500,000 dollars from their savings into the company’s fund. They each held 49% of the share. Another 2% was given to the Yoovidhya’s son, who was agreed to run the factory by Mateschitz. In 1984, they founded RED BULL GmbH company and turned it into an international brand. In 1987, the company’s first product was launched.
In Thailand, these energy drinks are popular among Blue-Collar workers. Red Bull replaced the drink as trendy by first introducing it at Ski-resorts. Price was the most crucial factor that differentiated Red Bull and Krating Daeng as premium and low-cost drinks, respectively. In many countries, both drinks are available at the end of the price spectrum.
During the 1990s, these drinks were expanded to many countries like Hungary, Germany, Slovenia, and United States, and the Kingdom. In 2008, Mateschitz and Yoovidhya were listed as the 250th richest persons in the world with a net worth of almost US $4 billion (about $12 per person in the US). Red Bull is headquartered in Fuschl am See, Salzburg, in Austria. It is an Austrian village having almost 1500 inhabitants. Nowadays, Yoovidhya’s
INGREDIENTS:
- Red Bull contains different values of ingredients: Caffeine
- Taurine
- B-Group Vitamins
- Sucrose and Glucose
- Carbonated water
- Sodium Bicarbonate
- Magnesium Carbonate
- To produce Red Bull sugar-free, glucose is replaced with artificial sweeteners and sucralose.
Health Effects:
As containing Caffeine and Taurine it has many effects on the human body and mindset. Red Bull has been challenged on various occasions by the UK’s advertising companies. Some experts argue that some other ingredients also have effects except Caffeine and Sugar. Caffeine and sugar relieve the anxiety and stress of the mind. These two ingredients play a significant role in refreshing the mind.
It also helps to make new decisions in a few moments. Most of the effects of energy drinks are due to caffeine. Some athletes claim that it helps them to perform outstanding on the ground. A study funded by Red Bull GmbH, which did not use a caffeine-only group, declared that Red Bull consumption increases performance and attention during prolonged driving. The European Food Safety Authority (EFSA) stated that taurine used in most energy drinks is not a safe ingredient. It can only be used by those who are more than 18 years old.
VARIANTS:
- Red Bull provides various categories of drinks.
- Red Bull sugar-free is a variant of Red Bull. It contains 0% sugar. This variant is used by those people who are suffering from diabetes and are used to it.
- Red Bull Zero is another variant, having zero calories in it.
- Red Bull Red Edition is a Cranberry-flavored and Watermelon-flavored version.
- Red Bull Blue Edition is a blueberry-flavored edition.
- Red Bull Silver Edition is a dry-limbed-flavored edition.
- Red Bull Yellow Edition was a tropical-flavored edition. It was a time-limited edition available in the summer edition of 2014.
- Red Bull Coconut Edition is a coconut-flavored edition. It was also a time-limited summer edition in 2018.
OTHER PRODUCTS:
Red Bull also launched a cola drink in 2008 named Simply Cola. Its new edition was released in 2019.
SLOGAN:
Red Bull’s slogan is the most popular and memorable slogan of the drink’s brands. Its slogan is “RED BULL GIVES YOU WINGS.”
